-- Rolls out integrated media campaign to build awareness about getting businesses online
-- Launches TVCs featuring new protagonists in BigRock?s quirky cast of Indian businesses
BigRock, one of India?s leading domain registrars and web hosting companies, today announced that is has joined hands with Neustar to promote .biz as the preferred domain for small businesses in India.
Neustar Inc., a provider of real-time information and analysis to the Internet, telecommunication, entertainment and marketing industries, also manages the domain name registry for .biz and has been working for over a decade since its launch in 2001 towards establishing .biz as a one-stop solution that helps businesses to enable their online presence with trust, recognition and optimum levels of business uptime.
As part of this initiative, BigRock and Neustar have outlined an aggressive outreach campaign that entails a series of new television commercials (TVCs), extensive digital outreach, and a complete online presence for businesses that includes a .biz domain, web hosting, hosted email @ their .biz domain, Google Adwords coupons worth Rs. 2500, and more all of which are integrated with an easy-to-use interactive website builder priced at Rs. 199.
Elaborating on the campaign, Bhavin Turakhia, Founder of BigRock said, ?Since we launched BigRock a few years ago, we have worked hard to bring home the message of why being online matters to Indian businesses through our unique messaging. For this .biz program we have just launched, we wanted to appeal to a small business owner?s intrinsic pride of ownership in her/his business ? which is something we believe binds every single business owner out there whether big or small. As a business owner myself, I am proud to associate myself with .biz and feel that our tagline for this campaign ?.biz ? when you are proud of your business? adequately captures this emotion. Today, when only one in 20 small businesses in India has an online presence we feel this message is important to get out there.?
Commenting on the partnership with BigRock, Alexander Berry, SVP at Neustar said, ?The penetration of the Internet and growth of the digital economy in India is very evident as well as exciting. India is already the 3rd largest Internet user base globally, presenting exciting opportunities for businesses that were earlier unheard of. Also, given the various touch points that exist to access the Internet today, it is an apt time for us to reach out to emerging Indian businesses, highlighting the potential and value that .biz and our solutions can offer. We have a thriving base of over 2.3 million .biz domain owners globally who clearly identify .biz as a natural domain extension for businesses. With the coming of new TLDs later this year, we believe it?s even more important to drive home this differentiation. Our partnership with BigRock is a commitment of our efforts in this direction and to bring a high quality domain extension with global appeal to Indian business owners.?
?By industry estimates we are activating upwards of 50,000-70,000 smartphone users every day in India and these constitute the vast majority of the new Internet users coming online. Rapidly accelerating trends in mobile data usage amongst our population means that in 24 months? time the Indian Internet scenario will be even more exciting than it is today. We look at growth in other mobile led geographies such as China where the increase in domains and web presence by businesses has been unprecedented in the last few years and draw inspiration from this trend. A similar trend will manifest in India in the next few years. We look to both educate and build strong value propositions with our .biz program for our customers across India. The .biz website package we offer contains everything a business owner needs to build a basic informational website or a more complex e-commerce enabled portal? said Shashank Mehrotra, GM & Business Head atBigRock.
He added further ?The Neustar team have been fantastic partners for us and their commitment to this market and in helping us build this program has been truly outstanding. We look forward to working with them to make this program a resounding success.?
About BigRock
BigRock, an ICANN accredited registrar and hosting company, is a leading provider of web-presence solutions to small-businesses, professionals and individuals. We provide our customers a complete suite of products that help them establish & grow their online presence. Our product portfolio includes - domain registration, web-hosting services, business-class email services, website builder products, and digital certificates. Our product platform represents over 12 years of investment in technology R&D and powers over 8 million domains worldwide.
About Neustar:
Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. We apply our advanced, secure technologies in location, identification and evaluation to our Customers' data to help them promote their businesses and protect them from fraud and cyber-security threats. Neustar has three defined business segments: Carrier Services, Enterprise Services and Information Services.
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Source: Business Wire India
Source: http://www.andhranews.net/India/2013/BigRock-biz-Launch-Program-Bring-More-742.htm
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